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Skip the uncomfortable stage of not knowing what you don't know - accelerate your setup and keep track of the numbers that matter!
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•From household names to budding brands, across a number of industries
•Managing budgets from £25k to £10m/year
•5+ years experience across large agencies and startups
•Going beyond ad platforms - trained not only in digital,but in wider marketing, with qualifications from mini MBA and CIM
•Maximise real business impact and MER, looking beyond inflated platform numbers
•Half creative, half analyst
•Because marketing is best when you're firing on all cylinders
•Specialist across Google Ads, Meta Ads, Display, YouTube, prDOOH
•I'll work to build a foundation of the best channels for you, then expand your reach
•No matter what your goal, I can help you on the path to achieving it - revenue, ROAS, awareness + brand building, lead gen
•Bothism -balance long-term brand building with short-term sales
•See exactly what matters- transparent dashboards that flag wins and wasted spend, and keep track of the data that means the most to you
•Create systems to automate the boring stuff so we can spend more time focusing on the interesting impactful changes (creative/copy etc.)
•Rigorous and measurable testing plans
•Custom media mix modelling to assess impact and incrementality of campaigns
•Full transparency - say goodbye to vanity metrics and cherry picking of data
•Competitor insights
Alun consistently demonstrated a forward-thinking approach, proactively pushing both our internal strategies and our clients' digital journeys to new heights. His attention to detail is second to none, ensuring that every campaign was executed with precision and excellence. Dependable, insightful, and passionate about digital media, Alun would be a tremendous addition to any business.
Libby Hughes, International Director, All Response Media
I’ve had the pleasure of working with Alun across digital marketing campaigns within the entertainment industry. He has excellent knowledge on how to structure full-funnel marketing campaigns across Meta, TikTok and YouTube to drive not just clicks, but real conversions. Alun brings strategy, creativity, and data-driven execution together seamlessly. It’s clear he is passionate about what he does and always puts his kind and thoughtful approach into his work.
Josie West, Marketing Officer, Mamma Mia! The Party
"Alun was vital to the building of our brand and visual identity - from research and analytics of our audience base, running ads and creating assets to designing a strategy across multiple channels, he gave us the foundations to take our project forward and on to the next level".
Olivia Williams, Product Manager, AEI Music
"Alun consistently demonstrated a forward-thinking approach, proactively pushing both our internal strategies and our clients' digital journeys to new heights. His attention to detail is second to none, ensuring that every campaign was executed with precision and excellence. Dependable, insightful, and passionate about digital media, Alun would be a tremendous addition to any business."
Libby Hughes, International Director, All Response Media
"I’ve had the pleasure of working with Alun across digital marketing campaigns within the entertainment industry. He has excellent knowledge on how to structure full-funnel marketing campaigns across Google, Meta, TikTok, and YouTube to drive not just clicks, but real conversions. Alun brings strategy, creativity, and data-driven execution together seamlessly. It’s clear he is passionate about what he does and always puts his kind and thoughtful approach into his work."
Josie West, Marketing Officer, Mamma Mia! The Party
"Alun was vital to the building of our brand and visual identity - from research and analytics of our audience base, running ads and creating assets to designing a strategy across multiple channels, he gave us the foundations to take our project forward and on to the next level".
Olivia Williams, Product Manager, AEI Music
Hi, I'm Alun Batcup, a professional digital marketer with over 5 years experience at some of the largest agencies in the world, as well as smaller startups, across a range of industries, including ecommerce, live events, and charities. I speak fluent Spanish, French, and Portuguese.
I work with:
•Business owners who need someone experienced to plan & implement an effective marketing strategy
•Marketing Directors who require support with digital marketing, analytics, and KPI reporting.
Maybe you are:
•A new company who needs help getting set up and delivering excellent digital ads?
•Thriving with traditional advertising methods but having trouble translating that into the digital world?
•Established but need help expanding and knowing where to focus?
Have you ever struggled to know where to focus your efforts?
I've created automated reports/dashboards for both a large streaming service and Brooks Running across all European activity tracking activity across 20+ markets and over £20m of spend.
This meant less time pulling data and more time working on analysis and insights, allowing us to implement optimisations faster and spot market trends, ultimately leading to more sales.
To help grow the show long-term, we doubled awareness budget YoY and split out our campaign structure on Meta accordingly.
We mimicked this approach across Google Ads, Display, YouTube, and TikTok and both boosted sales in the short term and helped to create sustained demand in periods of lower seasonal sales (Impr. up 70%, Revenue up 34%, ROAS up 15%). We also ran brand and search lift studies, delivering 48% awareness lift (vs. 11% Google benchmark) and 32% search lift PoP.
To capitalise on hype ahead of the revival of Starlight Express, we ran a sign-up campaign across Meta, Tiktok, Google Ads, that led to the fastest extension in UK theatre history.
•47k Leads generated
•£2.3m revenue in the first 24 hours of the pre-sale period, equivalent to a ROAS of 10,470%
•25% CVR from sign-ups in just 24 hours
•£0.46 lifetime CPL
Brooks were looking to expand their reach via Lead Gen in key EMEA markets. I managed these campaigns across Meta and Demand Gen, helping to reach new runners via giveaways and other incentives.
•Leads up 54% QoQ
•CPL down 28%
•Thanks to A/B testing of creative/copy/forms and smart reallocation of budget across markets
Whilst running campaigns for Hello, Dolly!, we were initially short on creative assets. However, we got around this by repurposing and re-editing existing video content to be digital-first traffic drivers.
We used a deep-rooted understanding of how audiences consume video in a mobile-first world, overlaying brand and key messages.
Traffic and revenue skyrocketed, up 116%/143% MoM with spend flat.
Launched and managed PPC campaigns across Demand Gen, YouTube, Search, PMax across 8 markets for a large mobile phone / tech brand.
Revenue of $1.1m, ROAS of 16:1 in first 2 months of campaign (vs. previous launch of $580k revenue, 14.2 ROAS).
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To drive ticket sales for the Wicked tour, we ran digital out of home ads across sites in cities where the show was playing.
We were then able to retarget people who'd seen the ad, with mobile display ads optimised to get people to purchase tickets.
We were able to track footfall to the theatre as a measure of success, with ROAS double what we saw on Meta.
Understand your business goals and current marketing setup
Immediate performance improvements (creative, copy, landing pages, optimisations)
A thorough audit of performance to inform future strategy and build out a long-term testing plan
Visualise your campaigns and understand what's working, and why
Weekly/monthly reports based on whatever cadence works for you
Advanced data modelling (MMM) and incrementality testing on request to understand impact of marketing beyond platform data
Any questions on projects, pricing, availability etc.?
Or send me an email: info@lunmarketing.com